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10.06.12
Intel Audience Impression Metric
Intel and Tourist Network are working together on a new system that measures the effectiveness of digital-out-of-home advertising. Using a webcam and some clever software, it collects statistics on the number and duration of impressions made at a location, and even logs viewer characteristics such as age and gender allowing us to closely monitor and improve the performance of the screen network.
The video you produced has been received very well at even the top level here - so top marks and we're really keen to get it shown in as many places as possible.
Marwell Wildlife