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10.06.12
Intel Audience Impression Metric
Intel and Tourist Network are working together on a new system that measures the effectiveness of digital-out-of-home advertising. Using a webcam and some clever software, it collects statistics on the number and duration of impressions made at a location, and even logs viewer characteristics such as age and gender allowing us to closely monitor and improve the performance of the screen network.
The footage compiled by Tourist Network for the Beautiful South Awards for Excellence 2011 made a fantastic backdrop on the stage as our winners collected their awards. The videos have proved so popular that we have received many requests following the event for copies of the DVDs.
Tourism South East
