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10.06.12
Intel Audience Impression Metric
Intel and Tourist Network are working together on a new system that measures the effectiveness of digital-out-of-home advertising. Using a webcam and some clever software, it collects statistics on the number and duration of impressions made at a location, and even logs viewer characteristics such as age and gender allowing us to closely monitor and improve the performance of the screen network.
It is often difficult to ascertain the effectiveness of some marketing campaigns. However, the exposure given to Southwark Cathedral during 2011 through the screening of our short video on the Thames Clippers has often been favourably commented upon, both by individuals and tour operators.
With a very limited advertising budget it is always good to know that money being expended is being used effectively.
Southwark Cathedral
